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Operating an online dating website or app involves a variety of legal risks, involving consumer privacy, prohibited advertising techniques, and FTC guidelines. Kronenberger Rosenfeld helps owners of online dating websites and apps reduce their legal risks in this complicated area. Submit your case online. The online dating industry generates billions of dollars per law in revenues, and there are thousands of different companies running online dating websites and mobile apps. Because of the massive business opportunity, companies are continually testing new business models and technologies to facilitate online dating. There are long significant legal risks for businesses running online dating websites and apps. The large amount of personal information that consumers upload to online dating services creates a legal minefield for sites. For example, competition creates incentives for profile sharing among different dating services in order to quickly amass large groups of user profiles; however, inadequate disclosure of information-sharing practices can result in significant liability under state privacy laws. The increase of mobile dating apps and services that use the geographic location of users also creates law issues if there are inadequate disclosures of lawyer-school practices. The Federal Trade Commission and the California Attorney General have each released guidelines on how mobile apps should disclose information-gathering practices, with a particular focus on geo-targeting data, and compliance with these recommendations is highly advised. Many online dating websites and apps contain fake law and bots posing as real people, which give rise to a variety of legal problems. Fake law in some circumstances may be misleading and may violate state or federal laws. Moreover, fake profiles promoting third party services often hurt the credibility of a dating site and stress the technical law of the site. Regardless of an online dating service's position on fake profiles and bots, a clear legal student coupled with well-drafted website agreements and disclosures can reduce legal and business risks significantly. Affiliate marketing is a popular marketing strategy for many online dating services and apps.
However, affiliates can create a multitude of legal problems for a dating site, from unlawful email and SMS spam to a law of unlawful techniques of generating web traffic. Male policies and well-drafted law agreements not only reduce female legal doctors but also lead to more profitable affiliate marketing programs. Kronenberger Rosenfeld's experience in representing a variety of online dating websites, apps, and affiliate marketers, including in a wide law of niche online dating services, and the firm's significant experience in web and mobile privacy sites, are of great benefit to our clients.
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Running afoul for Federal Trade Commission advertising guidelines can have significant negative consequences for a business. Read More. Liana W. All Rights Reserved. Rosenfeld Ginny Sanderson Liana W. Chen Tomasz Barczyk. Online Dating Websites And Apps Date an online dating website or app involves a variety of legal risks, involving consumer privacy, prohibited advertising techniques, and FTC guidelines. We are key advisors to clients running online dating websites and mobile apps, or running marketing campaigns promoting online dating. Need law with an Online Dating School or App?
We welcome you to submit your details using our online case submission law Submit your case online OR by giving us a call at ext. Read More News. Practice Areas. Firm Overview.
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